The Biggest Sustainability Myth: Why Recycling Alone Will Not Save the Planet
Maya is a fictional person who buys large numbers of disposable products but feels fully sustainable because every package goes into the correct recycling bin. The puzzle is that a responsible final step may still follow a resource-intensive beginning. How can recycling be valuable without making continued high consumption sustainable? The answer starts by looking beyond the final bin and across the whole story of each product.
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